Social media can a noisy place, so it's important that you employ the following tactics to ensure your message makes it through.
Address Your Impact
In a previous post we spoke about the value of storytelling in non-profit and how it can help you effectively reach your audience in the digital age. A key part of telling your story is addressing the direct impact of your organization and your specific event. If it’s a recurring event, share pictures from past events, but also let your audience know last year’s outcome and the tangible benefits (and how those benefits might increase with a boon in participation).