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Early in May 2016, a wildfire of unknown origin broke out in the Regional Municipality of Wood Buffalo in northwest Alberta, close to the city of Fort McMurray. In less than two days, the fire encroached upon Fort McMurray itself, resulting in the evacuation of the entire population of the city and the work camps and oil sands plants north of the city – a total of more than 94,000 people – to communities elsewhere in northern, central and southern Alberta. At its peak, the wildfire had consumed almost 590,000 hectares of tinder-dry boreal forest in Alberta and Saskatchewan, making it the largest and most expensive natural disaster in recorded Canadian history.
Social media can a noisy place, so it's important that you employ the following tactics to ensure your message makes it through.
Address Your Impact
In a previous post we spoke about the value of storytelling in non-profit and how it can help you effectively reach your audience in the digital age. A key part of telling your story is addressing the direct impact of your organization and your specific event. If it’s a recurring event, share pictures from past events, but also let your audience know last year’s outcome and the tangible benefits (and how those benefits might increase with a boon in participation).