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Burger Battle

First Name Geoffrey
Last Name Barton
E-mail geoffbarton@sasktel.net
Club Name Kinsmen Club of Meadow Lake
District # 3
Number of Members 11-25
Community Size Small community (less than 20,000)
Community Type Rural
Project Name Burger Battle
Type of Project (check all that apply) Other
If other, please describe Community Involvement, Fundriaser
Was this project a fundraiser? Yes
Description of project Burger Battle has locally owned restaurants (no franchises or national chains) create and sell a burger+side combo, and $2 is donated to the Club. Restaurants compete to see who can sell the most "Kin Kombos" over the 2-week campaign with clever marketing, Kin-branded logos, and a creative burger+side that may not be a regular menu item.
Service Hours 1-20
Did you leverage this project as a way to recruit new members? No
If you answered yes to the question above, please explain:
How was this project promoted in your community? Promoted primarily through social media by the Club and local restaurants, and some local news media coverage. The Club also provided 12" x 12" vinyl window clings with the Burger Battle logo and "Eat Here!" for restaurants to display
What were some challenges you faced with this project, and how could your project be improved? Low number of restaurants enrolled in the first year because it was a new project.
What was the approximate budget for this project? Less than $1,000
If the project was a fundraiser, what were the sources of revenue for this project? Revenue was the $2 per meal bought.
If this was a fundraiser, how much money was raised (minus expenses)? $0-$1,000
What were the expenses for this project? $70 for window clings from Vista Print.
Is there anything else you would like to share that would assist another club in duplicating this project in their community? Advertising is EXPENSIVE - start small, and let the promo grow organically. The local restaurants are great at promoting their food with low-cost guerrilla marketing, so get them excited and they will do most of the promotion.